Founder Susan Nichols in 2003 wanted to find a better solution than her towel in a hot yoga practice where she was not always slipping and sliding. She found that her towel would always scrunch up going from one pose to another and was a distraction from her practice of yoga. Yogitoes was born! from the start sustainability was part of the Yogitoe mission.
To create a product that was good for people and also the environment has always been the main objective of Yogitoes and continues with using lead free dyes and heavy metals. Yogitoes are made from plastic bottles that would have ended in the landfill.