Nuu-Muu came to life after Ashley Fullenwider (co-founder) and Christine Nienstedt could not find any flattering active wear women. In the spring of 2007 Nuu-Muu came to life with the idea of designing amazing clothing for the active woman as well as having fun along the way. Seven years later their partnership still going strong their brand Nuu-Muu makes sustainable dresses for women on the go and also contributes 1% of their profits to Save the Planet.