Jade Yoga began in 2000 starting with 500 yoga mats and solved a couple of problems with the introduction of the Harmony yoga mat. At the time most yoga mats were slippery and made from PVC's that are both harmful to nature and humans. Jade Yoga mats today are made from natural rubber and made in the USA and were the first non-toxic green mat on the market. Jade Yoga plants a tree for every order including wholesale; which amounts to a lot of trees per year.
In 1992, Pam and Beaver Theodosakis started Prana in their garage in Carlsbad, California, sewing the first pieces themselves and shipping them in old fruit boxes from local grocery stores. Starting with gear and clothing for yogis and climbers, Prana wanted to give more than they took. They strive to make high-quality clothing while reducing their carbon footprint with fabrics that use less toxins on the environment. Almost all of their products are Fair TradeCertified™ and bluesign® approved.